One of the most powerful means of marketing is using targeted email because people don’t change their email addresses. With 59% of marketers planning to increase their spend on email marketing this year, it’s no wonder why the continual focus of growing a quality subscriber list is key to marketing success. Further, here are a few more stats as to why growing your email list should play an important role in your marketing efforts:
- Email marketing yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)
- Companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)
- 64% of decision makers read emails via mobile device. (Email Expert)
Moreover, email is one of the most powerful ways to deliver valuable content, showcasing your expertise to help generate high-quality engagement from your target audience.
Generating an email marketing list is quite simple. While sending direct emails, the key is to build connections with your potential customers in such a way that they drive sales for your business. Hence, if you’re sending out business emails chances are you have a website. Promote email sign up on each page of your website. For example, a button that reads “sign up here” or an area where website visitors can type in their email address to sign up automatically.
Allow your target audience to preview videos that you create around a popular topic and encourage them to continue watching by simply providing their email address. This is a great way for you to better understand which type of video content resonates best and how often you should be publishing videos.
Another way to grow your email contacts is to promote a giveaway of any hot products that are out there in the market and have interested participants enter their email address in order to be considered. Tie in this contest with a unique hash tag and cross-promote it via the various social media networks.
Site registration is the most common and effective means of acquisition for marketers. Jupiter Research found that 77 percent of marketers deem site registration effective in terms of both list quality and quantity. So make sure to incorporate email sign-up into all account registration and eCommerce forms on your Website.
Write on other influencers’ blogs and ensure you have a strong CTA that includes downloadable content relevant to the topic you are guest blogging about. Doing so will enable you to drive traffic to your website and capture more email addresses.
Customers are highly receptive during customer service calls. You have their full attention and should use it to your advantage by requesting email addresses. You may be surprised at how many will comply.
Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing persona. Email recipients are more likely to click through emails that have been targeted at them, so if you create multiple, targeted subscription types, you’ll increase the chance that visitors will subscribe to one of them.
Add a call-to-action button to the top of your social media Business Page; eg Facebook . Link the CTA button to a landing page that requires an email address for access.
By following responsible best practices to build a permission-based house file, marketers create a win-win situation for both the customer and the brand. Companies gain long-term, profitable relationships with their customers, and customers receive offers for products and services that are meaningful and relevant to them.